Get rewarded with unlimited 1% Cash Back when you spend money in stores or online.1 The funds are available to add to your account as soon as the transaction settles with us, so you don't have to wait to enjoy the rewards. Earn money as you spend money.
Unlike many other reward programs, you can decide when you use your cash back. You can apply it to your account every day you earn it or keep it aside to save it for later.1
Can’t find your Serve card? No need to worry - you can quickly freeze it while you look for it and unfreeze it when you find it. And for extra reassurance, know you won’t be held responsible for fraudulent charges.
Getting your Cash Back is fast and simple with Serve.
Your unlimited 1% Cash Back is added to your Serve account promptly after your purchase and is ready to spend whenever you choose. Simply log in to serve.com and with just a couple of clicks you can redeem the amount you’ve earned to use on your next purchase.
American Express® Card Membership Benefits and Services have you covered.
Purchase Protection
Shop with added confidence and , which can help protect eligible purchases made with the card against accidental damage and theft for up to 120 days from the date of purchase. Please read important exclusions and restrictions.
Fraud Protection
If your Serve card is ever lost or stolen, we've got you covered for fraudulent purchases.
Customer Service
You'll have 24/7 access to world-class American Express Customer Service.
Emergency Assistance
With , you can get select access to select emergency coordination and assistance services when you’re traveling more than 100 miles from home. Card Members are responsible for the costs charged by third-party service providers.
Roadside Assistance
With , you can call us in case of emergency for coordination and assistance services to help you get on your way. Card Members are responsible for third-party service costs. There are some vehicle exclusions and other important restrictions.
